
Create Marketing Video Script with Sora
Prompt
Create a 10-second marketing video for a premium wireless earbuds product.
Opening Hook (0-3 seconds)
Start with extreme close-up of tangled wired headphones on a messy desk. Quick cut to person's frustrated expression. Text overlay: "Tired of tangled wires?"
Solution & Product Showcase (3-8 seconds)
Smooth transition to the same person wearing wireless earbuds, walking confidently down a busy street. Slow-motion shot of them seamlessly adjusting the earbuds with a single tap. Camera follows with a smooth dolly shot around the person, highlighting the earbuds. Extreme close-up of earbud texture.
Call to Action (8-10 seconds)
Final shot: person running outdoors with earbuds staying perfectly in place. Logo animation appears. Text overlay: "Cut the cord. Start your journey." Quick fade to product case.
Visual Style
- Camera: Smooth, cinematic movements with slow push-ins and pull-outs
- Lighting: Professional studio lighting with dramatic shadows and highlights
- Color: Clean, modern aesthetic with vibrant accent colors
- Pacing: Dynamic but clear, with deliberate pauses on key moments
The Psychology of 10-Second Conversions
In an era where attention spans are measured in seconds, this Sora prompt masters the art of instant persuasion. The wireless earbuds example demonstrates perfect conversion psychology: problem (3 seconds) → solution (5 seconds) → action (2 seconds). This isn't about comprehensive marketing—it's about creating a visual imprint that makes your product unforgettable.
The 10-second constraint forces laser focus on your product's single most compelling benefit. No feature lists, no technical specifications, no abstract brand values—just pure emotional and practical payoff. Viewers don't need to understand everything about your product; they need to understand why it matters to them RIGHT NOW.
The Problem-Solution-Arc Formula
This prompt teaches Sora to execute a psychological pattern proven across thousands of successful ads:
Create Immediate Relatability: The tangled headphones represent universal frustration. By showing this problem in micro-seconds, viewers instantly recognize their own pain point. The prompt guides Sora to use extreme close-ups and facial expressions that bypass rational thinking and hit emotional triggers directly.
Show Transformation, Not Just Product: Don't show the product first—show the transformed state. The confident walk, the relieved smile, the freedom of movement. This prompts Sora to create "before vs. after" states visually, making the product feel like a portal to a better version of life.
Anchor the Change Visually: The prompt instructs Sora to use the same person in both states (frustrated vs. liberated). This visual continuity makes the transformation feel real and achievable, not like wishful thinking. The dolly shot around the person reinforces this "new identity" feeling.
End with Action Cue: The final 2 seconds aren't about the product—they're about prompting a specific action. The prompt guides Sora to create visual momentum that flows naturally into "I should buy this" rather than "I saw an ad."
Advanced Conversion Optimization Techniques
Resonance Over Features: Instead of listing battery life and noise cancellation specs, the prompt shows what those features FEEL like. The person running with earbuds staying in place = "secure fit." The peaceful walk through noise = "active noise cancellation." Abstract becomes concrete.
Micro-Moments Targeting: These 10-second videos are perfect for micro-moment marketing—when people are actively searching for solutions. The prompt structure ensures your video appears when someone searches "wireless earbuds" and immediately provides the emotional payoff they're seeking.
Cross-Platform Amplification: Use the same structure but adapt visuals for different platforms:
- Instagram: Aesthetic and aspirational
- TikTok: Problem feels relatable and painful
- YouTube: Solution feels empowering and transformative
- LinkedIn: Professional use case demonstration
Emotional Memory Anchoring: The prompt teaches Sora to create visual memories that stick. When someone sees tangled headphones later, they'll remember your wireless solution. When they see someone running, they'll remember your product stays secure. This visual anchoring works better than slogans.
Anticipation Through Pacing: The 3-second pause before revealing the solution creates anticipation. Viewers lean in, wondering "how will this be solved?" This engagement metric signals to algorithms that your content is valuable, boosting organic reach.
The concentrated format forces you to understand your product's core value proposition at the deepest level, making this prompt essential for marketers who need to convert attention into action in the shortest possible time.